Asset Manager

Coke Florida is searching for an Asset Manager work out of our Tampa area facility, working Monday – Friday.

What You Will Do

Coca-Cola Beverages Florida (Coke Florida) maintains a portfolio of high-value sponsorship assets across the state – from major sports teams (NFL Tampa Bay Buccaneers, Jacksonville Jaguars), NASCAR racing, and Tampa Bay Rays baseball, to collegiate athletics (UCF, USF, FIU, University of Miami), golf tournaments, soccer events, and concerts. These partnerships come with valuable branding opportunities and event tickets that can be leveraged for customer engagement. To maximize customer-facing visibility and activation of these assets, we propose establishing a dedicated Asset Manager role. This role will serve as the central liaison between Coke Florida and its brand partners (teams, event organizers, etc.), ensuring that all sponsorship agreements and ticket assets are executed to their full potential. By focusing on strategic utilization of event assets, the Asset Manager will help drive better event execution, stronger partner relationships, and higher return on investment (ROI) for Coke Florida’s sponsorship spend.

Role and Responsibilities:

• Serve as the primary liaison between Coke Florida and sports/entertainment partners (e.g., NFL teams, universities, event organizers).
• Ensure all sponsorship agreements are fully activated, including signage, branding, and promotional opportunities.
• Align partner activations with Coke Florida’s brand strategy and compliance standards.

• Maintain a centralized inventory of all ticket and hospitality assets across sponsored events.
• Develop strategic plans to allocate assets to sales, marketing, and customer engagement programs.
• Prioritize high-impact events (e.g., playoffs, rivalry games) for key accounts and sales initiatives.

• Work closely with Sales, Marketing, and Field Operations to integrate sponsorship assets into broader campaigns.
• Partner with account managers to identify top customers for event invitations and tailor experiences that support business goals.

• Lead end-to-end planning and execution of customer hospitality at events.
• Manage guest lists, distribute invitations and tickets, coordinate logistics (parking, catering, branded merchandise), and host customers onsite.
• Represent Coke Florida as an ambassador, ensuring premium and seamless customer experiences.

• Track asset utilization, customer engagement outcomes, and ROI from events.
• Provide monthly and quarterly reports to VP-level leadership detailing performance, learnings, and recommendations.
• Ensure budget compliance and documentation of business purpose for all asset usage.

• Proactively identify underutilized assets and reallocate to maximize impact.
• Recommend new activation ideas (e.g., digital engagement, VIP areas, co-branded events).
• Stay up-to-date on industry best practices to continuously evolve Coke Florida’s event and sponsorship strategies.

For This Role, You Will Need:

• Bachelor’s degree in Marketing, Business, Sports Management, Communications, or a related field.
• 5+ years of experience in sponsorship activation, event marketing, or brand partnerships.
• Proven ability to manage complex hospitality programs and VIP experiences.
• Strong project management, organizational, and execution skills.
• Excellent communication and interpersonal skills; comfortable engaging with executives, customers, and external partners.
• Ability to travel statewide and work evenings/weekends as required by event schedules.
• Proficiency in Microsoft Office Suite; experience with event/ticketing software preferred.

This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Coke Florida reserves the right to revise the job description at any time and to assign additional duties and responsibilities as needed.
Employment with Coke Florida is at-will. The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions of their job, absent undue hardship.
Coca-Cola Beverages Florida is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.