Assistant Director of Marketing and Communications

Assistant Director of Marketing and Communications

FLSA Status: Nonexempt

Months Per Year: 12

Employment Status: Full-Time

Work Model: Hybrid Eligible*

Seattle University will be one of the most innovative and progressive Jesuit and Catholic universities in the world, educating with excellence at the undergraduate, graduate, and professional levels. We embrace an intersectional framework for defining diversity in its broadest sense, including differences in gender, gender identity, race, ethnicity, generational history, culture, socioeconomic class, religion, sexual orientation, national origin, citizenship status, political perspectives, geographic origin and physical ability. Seattle University strives to be a welcome, open and safe campus climate for all who learn, live and work at Seattle University.

Seattle University’s Core Competencies

Effective Team Collaboration: Works harmoniously with others towards a common goal, leveraging individual strengths to achieve shared objectives. 

Emotionally Intelligent Communication: Engages in a skillful exchange of information, thoughts, and feelings, verbally and non-verbally.

Ethics and Integrity: Demonstrates an unwavering commitment to honesty, professionalism, and alignment with our Jesuit mission in all actions and decisions. 

Flexibility and Innovation: Embraces change, approaching problems with curiosity adaptability, and is committed to making positive impact. 

Mindful Inclusion: Fosters mindful inclusion by consciously creating a workplace that celebrates differences, embraces cultural humility, and empowers uniqueness. 

Outcomes-Driven Orientation: Sets clear objectives, purses excellence, and delivers measurable outcomes while upholding Jesuit Catholic values. 

Position Description

Position Overview

Reporting to the Senior Director of Operations and Marketing for Graduate, Executive, and Professional Education, the Assistant Director of Marketing and Communications will play a key role in implementing marketing strategies that enhance the visibility and reputation of Seattle University. This position will be instrumental in reinforcing the university’s brand identity and aligning marketing efforts with strategic enrollment goals to support academic growth. 

The Assistant Director will be responsible for executing comprehensive marketing and communication plans that build brand awareness, support recruitment, admissions, yield, and retention, and engage key stakeholders across the university community. This role requires close collaboration with departments such as Enrollment, Marketing Communications (Marcom), and Information Technology, as well as with both on-campus and external partners. 

Essential Responsibilities

• Marketing Strategy Execution: Implement and follow marketing objectives and initiatives, aligning efforts with current industry trends and market dynamics.
• Data and Insights: Analyze, organize, and template data to inform Strategic Marketing and Enrollment Plans, support the launch of new programs, and contribute to meeting enrollment goals.
• Content Management: Manage content across student-facing web pages, social media, and CRM communication channels, ensuring consistency and quality in all recruitment communications.
• Collateral Development: Partner with the Director of Graduate Admissions, Marcom, and Directors of Enrollment Marketing to create marketing materials (digital and print) that resonate with target audiences.
• CRM Optimization: Engage with CRM workflows, reporting, and best practices, maintaining lead tracking, communication plans, and event planning processes.
• Event Support: Assist in the planning and execution of key recruitment and retention events in partnership with Graduate Admissions and Program Directors.
• Campaign Measurement: Track and report on ROI for marketing campaigns and initiatives, using insights to drive continuous improvement.
• Industry Trends: Stay informed of best practices and emerging trends in graduate, online, and professional education to drive innovation and maintain competitive positioning.

Required Knowledge, Skills, and Abilities

• Commitment to Diversity and Inclusion: Demonstrated experience fostering an inclusive and anti-racist environment.
• Innovation and Change Management: Proven experience in leading or supporting change initiatives within marketing or communications.
• Interpersonal and Communication Skills: Strong verbal and written communication skills, with a collaborative approach to building relationships across diverse teams.
• Ethical Standards: In-depth knowledge of ethical guidelines and professional standards in marketing and communications.
• Market Insight and Trend Analysis: Ability to analyze and adapt to evolving trends in marketing, industry shifts, and dynamic market conditions.
• Project Management: Solid organizational and project management skills, with a proven track record of managing multiple priorities in a deadline-driven environment.
• Technical Skills: Proficiency with Adobe Creative Suite and Microsoft Office 365, including Outlook, Word, Excel, and PowerPoint. Familiarity with CRM and CMS platforms.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field, with at least one year of relevant experience.
• Strong organizational, problem-solving, and multitasking abilities.
• Demonstrated commitment to customer service and professional development.
• Proven experience working with diverse populations and advancing inclusivity.
• Familiarity with CRM and CMS tools for content creation and management.
• Eagerness to learn and adapt to new technologies.

Preferred Qualifications

• 3 + years of marketing experience, ideally within Higher Education.
• Experience with Slate CRM.

Application Instructions

Please attach a cover letter with your resume when applying. Job postings are open until filled, unless otherwise specified. 

Compensation at a Glance

Salary Range: $52,000 – $70,000

Seattle University has provided a compensation range that represents its good faith estimate of what the University may pay for the position at the time of posting. The salary offered to the selected candidate will be determined based on factors such as the qualifications of the selected candidate, departmental budget availability, internal salary equity considerations, and available market information, and not based on a candidate’s gender or any other protected status.

Your total compensation goes beyond the number on your paycheck. Seattle University provides generous leave, health plans, and retirement contributions that add to your total compensation package.

Benefits at a Glance

Consistent with its fundamental Jesuit values, Seattle University offers a wide range of benefits designed to care for the whole person. Choose from three different medical plans, a dental, and vision insurance programs. Protect your income with life, short & long-term disability coverage. Plan for your future with up to a 10% employer contribution for retirement benefits, comprised of a 5% nonelective employer contribution and an additional dollar-for-dollar match of your voluntary contributions up to a maximum of 5%. You may also take advantage of 100% paid tuition benefits for the employee and dependents, a subsidized transportation benefit, a wellness program with free access to an onsite fitness facility, and a wide variety of campus events. Enjoy a generous holiday schedule, including a paid Holiday break closure in December, vacation and paid sick leave, and paid community service leave. For more information explore the Benefits website at: https://www.seattleu.edu/hr/benefits/ 

Hybrid Eligible

This position may be eligible for a hybrid schedule after successful completion of an introductory work period of 3-6 months. This may mean that a hybrid eligible role will begin on-campus initially and then will transition to hybrid format following onboarding and training. Flexible work plans are subject to periodic review and may be changed or terminated at any time for any reason at the university’s discretion. 

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