Attendee Acquisition Specialist

Salary Range: $60,000.00 To $80,000.00 Annually

Emerald is looking for a detail-oriented Attendee Acquisition Specialist to join the MJBiz team, reporting directly to the Attendee Acquisitions & Partnership Director. In this role, you will be instrumental in achieving delegate targets related to growing quality attendee numbers and increasing registration revenue for MJBizCon. Your contribution will be vital in meeting our registration revenue goals.

Key responsibilities include staying updated on industry trends, managing the sales pipeline, forecasting revenue, and building strong relationships with existing attendees as well as potential new audience groups. 

We are seeking a proactive, data-driven professional with a customer-first mindset. You should thrive in both independent and collaborative settings within a close-knit team and be adept at juggling multiple priorities in a fast-paced, entrepreneurial environment. Exceptional written, verbal, and interpersonal communication skills with a strong focus on customer success and client experience are essential for success in this position.

RESPONSIBILITIES

• Meet and exceed individual and team sales quotas by making 50 + customer touches daily for MJBizCon.
• Maintain established customer relationships while identifying new prospects through proactive outreach and timely fulfillment of requests.
• Conduct sales campaigns and adhere to a structured sales funnel.
• Collaborate with marketing leads to communicate new initiatives and content to potential audience delegates.
• Manage the sales process by optimizing pipeline data and analyzing lead quality metrics.
• Build strong relationships and engage in meaningful conversations with influential accounts, leveraging industry knowledge and market insights.
• Regularly collect and analyze attendee data to evaluate performance against revenue goals and pricing strategies.
• Assist in preparing pre- and post-event reports for internal teams and marketing leadership.
• Ensure effective communication with the attendee client list for timely asset delivery and adherence to commitments.
• Foster collaborative relationships with cross-functional teams, including Attendee and Sales Marketing, Partnerships, Operations, Finance, and Sales.
• Provide on-site support during events, shows, and activations as required.

QUALIFICATIONS

• 2-3 years demonstrated sales success; prior audience or experiential sales experience a plus
• Knowledge of cannabis and or B2B events industry a plus
• Strong sales/negotiation skills with a proven track record with targeting appropriate prospects and closing sales while effectively building relationships
• Computer literate: MS office, CRM/database experience, a2z and Salesforce a plus
• Willing and able to travel up to 20% of the time
• Strong project management and communication skills, with the ability to thrive in a fast-paced environment.
• Creative thinker with a solutions-oriented approach.
• Excellent organizational skills and the ability to prioritize multiple tasks

ABOUT MJBiz

MJBizCon: https://mjbizconference.com/

MJBizDaily: https://mjbizdaily.com/

ABOUT EMERALD

Emerald Holding, Inc. (NYSE: EEX) is the largest U.S.-based B2B event organizer, empowering businesses to succeed year-round by expanding meaningful connections, developing influential content, and delivering powerful commerce-driven solutions. As the owner and operator of a curated portfolio of B2B events spanning trade shows, conferences, B2C showcases and a scaled hosted buyer platform, Emerald delivers dynamic solutions across leading industries through its robust content and e-commerce marketplace. Emerald is a trusted partner for its thousands of customers, predominantly small and medium-sized businesses, playing a pivotal role in driving year-round commerce through streamlined buying, selling, and networking opportunities. Powered by an experienced team, Emerald is fostering meaningful engagement and delivering unparalleled market access with a commitment to driving business growth 365 days a year.

Join Us at Emerald

At Emerald, we are dedicated to building a workplace where everyone feels valued and included. We actively seek out diverse talent and fresh perspectives, embracing a wide range of professional backgrounds and experiences. Our skills-based hiring approach focuses on capabilities and potential. Over 90% of our roles don’t require a college degree, except for specialized fields like legal, finance, and accounting.

Come grow with us!

COMPENSATION & BENEFITS

Target Compensation: $60,000-80,000 (sales incentive eligible)

Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law.

We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, 401(k) plan with a company match, medical/dental/vision coverage, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs, and mental wellness tools such as weekly guided meditation programs.

If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@EmeraldX.com.

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