Content Writer / Copywriter – Spectrum Reach in Madison, Wisconsin

Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.

SUMMARY

Responsible for the creation of written content designed to elevate the Spectrum Reach brand, showcase thought leadership and educate target audiences across diverse channels. This creative team member helps develop Spectrum Reach stories with the goal of driving engagement.

DUTIES & RESPONSIBILITIES

• Research, write and refine articles, blog entries, social media posts, and other content that engages the audience and supports our marketing objectives.

• Deliver agreed upon Creative Brief to meet the project’s needs while matching the company’s brand tone, personality, and language style.

• Write concise, clear content copy for websites, newsletters, digital publications, email campaigns, blogs, social media, video scripts, and more.

• Optimize content during creation for SEO.

• Working with Marketing team members to execute content that meets the overall strategic content plan and editorial needs.

• Work with Marketing Intelligence and curation team to review content performance and make recommendations for improvements based on data and insights by content type

• Work productively and harmoniously as a teammate with marketing team members including brand managers, creative leads, producers, editors, and designers.

• Work closely with other Creative Services groups to identify opportunities for the team and assist with additional creative projects coming from the field or corporate Marketing.

QUALIFICATIONS

• At least 1+ year content writing experience

• Ability to work on problems with moderate scope

• Ability to analyze situations that require a review of variety of factors

• Exercises judgment within defined procedures and practices to determine appropriate actions

• Ability to works with a moderate level of guidance and direction. Receives general instructions on routine work and detailed instructions on new assignments

• Demonstrated level proficiency in appropriate software applications or technology

• Demonstrated knowledge of related field

• Strong writing skills

• Strong problem solving skills and detail oriented

• Sample work required

• Proven track record of helping to increase brand awareness through written marketing pieces is essential

EDUCATION

Bachelor’s Degree in Advertising, Creative Writing, English, Marketing, Communications, Public Relations, or equivalent work experience

PREFERRED QUALIFICATIONS

ACI350 2025-47603 2025

Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits (https://jobs.spectrum.com/compensation-and-benefits) package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.

A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you’re joining a strong community of more than 100,000 individuals working together to serve nearly 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more. (https://www.youtube.com/watch?v=mYw1ejL2jZ8)

Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture. (https://jobs.spectrum.com/inclusiveworkplace/)