Division Marketing Specialist

We are seeking an experienced marketing professional to champion the division marketing programs and initiatives, primarily in support of leasing efforts, while keeping a keen eye on maintaining Highwoods brand standards for its 6+ million square foot full-service Raleigh office building portfolio.

Marketing Strategy & Execution:

• Coordinate and implement overall marketing initiatives for the division
• Prepare the annual marketing budget and reconcile monthly expenses
• Track and report on local marketing program performance and ROI
• Identify partnership marketing opportunities and external initiatives to leverage assets

Creative Development & Brand Management:

• Utilize Adobe Creative Suite (InDesign, Photoshop, etc.) to create or update leasing collateral, templates, and custom designs
• Collaborate with corporate marketing or third-party vendors to develop marketing materials (flyers, eblasts, virtual staging, videos, photography, social media)
• Ensure brand consistency across all platforms and materials
• Manage promotional item purchases and inventory for gifts and events

Digital Marketing & Online Presence:

• Manage email campaign strategy and coordinate with Corporate Digital Marketing Coordinator for execution
• Maintain accurate property inventory and content across all digital listing services (CoStar, LoopNet, etc.)
• Update and manage property pages on the company website
• Maintain and update CRM and marketing database (Salesforce)

Leasing Support & Sales Enablement:

• Develop and maintain detailed familiarity with all properties and suites in the division
• Create or update leasing proposal template designs and prospect tracking
• Develop and maintain a “Featured Property” guidebook for use in analyst presentations and property tours
• Track set-up and standards of vacant space presentation

Event Planning & Customer Engagement:

• Plan and coordinate broker and office social events
• Support Property Managers in executing Customer experience events, including marketing, communications, and on-site setup as needed

Collaboration & Cross-Functional Coordination:

• Partner with internal teams (leasing, development, property management, customer experience, corporate marketing) and external vendors to support communications for integrated marketing efforts and engagement initiatives
• Work closely with the Market Leader SVP and Division Accounting Manager on budget oversight (G&A, marketing, and Customer Experience).
• Support special projects as needed

education/EXPERIENCE

• Bachelor’s degree in marketing, communications, or a related field
• 5+ years of proven work experience
• Experience managing marketing budgets and tracking ROI
• Event planning or corporate event coordination experience is a plus
• Proficient in Social Media marketing including LinkedIn, Instagram, etc
• Experience working in commercial real estate (a plus but not required)

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Work is of a general office nature; while performing the duties of this job, the employee is regularly required to talk, hear, and see; required to use arms and hands to reach and handle; typing on computer keyboard and using phone required. Ability to read, understand, and to communicate information and ideas clearly in writing and orally required. The employee may occasionally need to climb, balance, stoop, kneel, or crouch; and lift and/or move up to 10 pounds.