Lead Performance Marketing Analyst

Medica is a nonprofit health plan with more than a million members that serves communities in Minnesota, Nebraska, Wisconsin, Missouri, and beyond. We deliver personalized health care experiences and partner closely with providers to ensure members are genuinely cared for.

We’re a team that owns our work with accountability, makes data-driven decisions, embraces continuous learning, and celebrates collaboration – because success is a team sport. It’s our mission to be there in the moments that matter most for our members and employees. Join us in creating a community of connected care, where coordinated, quality service is the norm and every member feels valued.

We’re seeking a strategic, data-driven Lead Performance Marketing Analyst to enhance the impact of our marketing initiatives across both acquisition and retention. This role will be pivotal in defining how we measure success, optimize performance, and scale our efforts effectively. In addition to driving marketing and analytics infrastructure forward, this individual will serve as a mentor and leader to other Performance Marketing Analysts-guiding them in applying advanced analytical techniques and elevating the overall analytical maturity of the team. Performs other duties as assigned.

Key Accountabilities

• Data collection and preparation
  • Gather data from diverse sources, then clean, process, and structure it for analysis and model development. This includes integrating data from various tables and systems to enable personalized customer communications.
• Measurement & Testing
  • Develop robust measurement frameworks and experimentation plans to uncover actionable insights and continuously improve marketing performance.
• Marketing Investment Optimization
  • Build and refine predictive models to guide budget allocation and maximize ROI across channels and campaigns.
• Stakeholder Enablement
  • Empower marketing and business partners through self-service analytics, training, and intuitive data visualizations that drive smarter decision-making.
• Analytics Maturity & Infrastructure
  • Contribute to the development of a centralized marketing Datamart, ensuring clean, accessible, and scalable data to support advanced analytics and reporting.

Required Qualifications

• Bachelor’s degree or equivalent experience in related field
• 5+ years of work experience beyond degree

Skills and Abilities

• Proven experience in marketing analytics, performance marketing, or data science roles

• Strong proficiency in SQL, Python or R, and data visualization tools (e.g., Tableau, Power BI)
• Deep understanding of marketing attribution, media mix modeling, and A/B testing * Excellent communication skills and stakeholder management experience
• Experience building or contributing to marketing data infrastructure

This position is an Office role, which requires an employee to work onsite at our Minnetonka, MN office, on average, 3 days per week.

The full salary grade for this position is $87,100 – $149,300. While the full salary grade is provided, the typical hiring salary range for this role is expected to be between $87,100 – $130,620. Annual salary range placement will depend on a variety of factors including, but not limited to, education, work experience, applicable certifications and/or licensure, the position’s scope and responsibility, internal pay equity and external market salary data. In addition to compensation, Medica offers a generous total rewards package that includes competitive medical, dental, vision, PTO, Holidays, paid volunteer time off, 401K contributions, caregiver services and many other benefits to support our employees.

The compensation and benefits information is provided as of the date of this posting. Medica’s compensation and benefits are subject to change at any time, with or without notice, subject to applicable law.

Eligibility to work in the US: Medica does not offer work visa sponsorship for this role. All candidates must be legally authorized to work in the United States at the time of Application. Employment is contingent on verification of identity and eligibility to work in the United States.

We are an Equal Opportunity employer, where all qualified candidates receive consideration for employment indiscriminate of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.