Public Relations Associate

IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a Public Relations Associate to support its strategic communications initiatives. The PR Associate will collaborate with the PR & Communications Manager to increase our brands’ awareness through the press, and drive internal efforts that inform and engage IXL Learning’s teams. #LI-MB1

This unique role will work with some of the largest brands in educational technology, including Rosetta Stone, Dictionary.com, and IXL, to shape the discussion about what the future of education will look like.

The ideal candidate must have a deep understanding of media relations, a knack for tying brands to current events and trends, an ability to work cross-functionally, and a track record as a captivating storyteller. You must be skilled in written and verbal communications, creative, and have an appreciation for the profound impact education can have on people’s lives.

WHAT YOU’LL BE DOING

Public Relations

• Play a leading role in creating and implementing IXL Learning’s media relations strategy
• Generate news coverage across IXL Learning’s brands, including the world-renowned Rosetta Stone, the IXL platform, Dictionary.com, Vocabulary.com, and Wyzant
• Grow IXL Learning’s presence in technology, general consumer, and education news outlets; identify new opportunities to inject IXL Learning’s brands into news cycles
• Help develop and maintain media relationships with influential education trade, technology, and consumer outlets
• Write press releases, pitches, statements, and Q&A docs
• Identify thought leadership opportunities; help research and brainstorm ideas for content
• Evaluate award opportunities and draft nominations
• Monitor and report coverage
• Bring creative thinking to the team, with a focus on identifying new ways to tell IXL Learning’s story and engage with target audiences at the intersection of technology and education

Internal Marketing and Communications 

• Inform, inspire, and engage colleagues through a variety of internal marketing and communications projects
• Help prepare company- and team-wide presentations

WHAT WE’RE LOOKING FOR

• 3-6 years of experience in PR or journalism, with a track record of establishing networks of relationships with journalists
• PR agency experience is preferred, but not required
• An always-on media mindset, including a history of planning and carrying out proactive campaigns that resulted in positive media coverage
• An ability to fluidly navigate between strategy and the execution of tactics
• A dedicated self-starter and critical thinker
• An excellent storyteller with strong verbal, written, and interpersonal communication skills
• Ability to multitask, prioritize projects, and meet deadlines while working with accuracy
• Someone with an interest in education and technology, and can learn about the intersection of the industries quickly
• Experience with Google Docs, Sheets, and Slides

Our salary ranges are determined by role, level, and location. The base salary range for this full-time position is $70,000 to $85,000 + benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

ABOUT IXL LEARNING

IXL Learning is the country’s largest EdTech company. We reach millions of learners through our diverse range of products. For example:

• 1 in 4 students in the United States uses IXL.com
• Rosetta Stone provides an immersive learning experience for 25 languages
• Wyzant is the nation’s largest community of tutors, covering 300+ subjects
• Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources

Our mission is to create innovative products that will make a real, positive difference for learners and educators and we’re looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.

At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an Equal Opportunity Employer.

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