Senior Program Marketing Manager, Americas AI Business Solutions

<div class="isg-job-description“>OverviewMicrosoft Americas Sales Enablement & Operations (SE&O) team plays an essential role in translating Microsoft’s Commercial Strategy to a local execution plan and driving operational excellence to achieve the greatest results possible. Our team drives cross-Region, cross-Area and cross-Subsidiary insight and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale. We are looking to hire a Senior Program Marketing Manager to build and drive strategy and execution of programs to grow the Americas AI Business Solutions business. This role is responsible for designing, localizing, orchestrating, running and measuring scalable programs that meet market needs, accelerate growth (pipeline generation, acceleration and usage) and drive market share gains. You will partner closely with the Global Partners Solutions organization, with the Central Marketing Organization (CMO), with Americas Sales teams and Worldwide AI Business Solutions teams. Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
ResponsibilitiesScopeSolution Area: AI Business Solutions (M365 Copilot, Copilot Studio, Copilot Chat, Windows 365, Microsoft 365, Dynamics 365, to mention a few)Segment: Enterprise accountsRegion: Americas (US, Canada, Brazil and Latin America) Programs Go-to-Market (GTM) Strategy, Planning, and Delivery – Business DevelopmentCreate and orchestrate scalable Programs go-to-market (GTM) strategy and execution to support AI Business Solutions goals (revenue, share, seats and usage) and growth opportunities:Define Program scope: objectives, audience, expected outcomes; Execution guidance: how to request, how to use, roles and responsibilities, how to leverage partners; Measurement & Insights: define KPIs to measure execution and business impact; Improvement cycle. Sponsor Global programs: understand, leverage, provide feedback, articulate the case for change and influence new programs’ definition. Fosters alignment of investments to simplify and prioritize programs to capture growth opportunities in Enterprise across industries and operating units (OUs). Drives clear targeting based on propensity models and whitespace.Work in close partnership with Americas SE&O and GPS teams (Product Go to Market, Segment Go To Market, Unified Go to Market, CMO, Investments, etc), Americas field teams and Global teams (MCAPS, Engineering, Product, etc).Field engagement (Internal & Partners)Evangelize the field and partners on existing programs and program stacking (winning formula). Ensure programs advocacy is in place so the field can leverage the best resources available to support their customers’ needs. Partners: engage partners in everything we do as we think scale. Closely work with GPS on prioritized plays and programs; partner selection and readiness for execution.Listen and incorporate the voice of the field/partner: understand from field, segment and partner teams – and from customers and partners directly – which programs are or are not working to drive change and impact. Be close to the market and be mindful of the geographies we serve.Business ManagementMeasurement: responsible for setting & attaining KPIs across relevant programs. Report on business impact and insights from prioritized programs execution to improve business performance.Look for ways to simplify programs for sellers and create scale leveraging both internal teams and partners. Assesses and compares activity and impact across strategy plans. Drive corrective actions where needed.Commit to continuous improvement: adapt to evolve as we innovate and learn from our execution through data and insightsCreate a clear ROB and stakeholder map. Leads a regular cadence of connections with WW teams (e.g., global sales, marketing, and operations, the business group, engineering, etc) to execute tactical and strategic planning, gather feedback, and enable field performance. Leverages understanding of the overall health of the business and customer/partner pain points to identify areas for adjustment and programs to drive greater impact in the field. Aligns and disseminates best practices to enable successful performance across groups.Other Embody ourcultureandvalues