Sr. Marketing Manager

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Visa is seeking a versatile Sr. Marketing Manager with a generalist approach to join our dynamic team. The ideal candidate will have a broad marketing skill set in the small business marketing space and will be responsible for creating compelling content for our digital, social media, and events platforms, managing customer advocacy and success stories, and coordinating both in-person and virtual events in collaboration with a supportive team. This role requires a creative, strategic thinker with a profound understanding of how to use content to engage audiences and develop strategies that drive revenue growth. The role will sit within the Authorize.net brand of Visa Acceptance Solutions, an open digital payments management platform. This role reports to Head of Marketing for Authorize.net, a Visa Solution.

This Position Will Be Responsible For

Develop and execute a content strategy for our digital and social media platforms that aligns with our business goals and is tied to revenue growth.

• Create engaging, digital, SEO-optimized content that resonates with our target audience and promotes brand engagement.
• Support content creation and management with 3rd party publishers tied to quarterly growth campaigns.
• Lead creation of webinars and break down content into other digital usable formats.
• Draft regular newsletters to our target audiences and other email content to promote crossell/upsell opportunities to our clients and report back findings with a test and learn mindset.
• Manage customer advocacy programs, including the collection and promotion of customer success stories tied to business goals and bringing value to our clients.
• Coordinate and manage both in-person and virtual events, such as webinars.
• Collaborate with cross-functional teams to ensure brand consistency and meet content objectives.
• Support product collateral updates and messaging for new and improved features and functionalities.
• Monitor, analyze, and report on performance to inform future strategies and provide points of view into best practice and ways to improve.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Basic Qualifications:

• 8 or more years of relevant work experience with a Bachelor Degree or at least

5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications:

• Proven experience in generalist marketing roles and content creation for digital

and social media platforms.

• Highly creative and passionate about creating storylines and supporting assets

that are visually interesting, authentic, and professional production grade with

a balance of data and analytics to drive decisioning.

• Experience managing customer advocacy and promoting customer success

stories.

• Proven track record in coordinating and managing both in-person and virtual

events.

• Exceptional writing and editing skills, with an ability to create engaging and

informative content.

• Strong understanding of SEO and how to create content that ranks well in

search engine results.

• Ability and desire to pitch in with other team members when needs arise. A

“Jack” or “Jane” of all trades.

• Strong analytical skills, with the ability to interpret performance data and adjust

strategies accordingly.

• Collaborative team player with excellent communication skills and a proactive

approach.

• Knows what to look for and how to explain the results and the “so what” to

stakeholders.

• Constantly on top of the latest digital content trends and best practices.
• Highly organized with a passion for crafting and improving process and

governance.

• You are a positive individual who is a team player. Open-minded and flexible.
• 9 or more years of relevant work experience with a Bachelor Degree or 7 or

more relevant years of experience with an Advanced Degree (e.g. Masters,

MBA, JD, MD) or 3 or more years of experience with a PhD

• 5+ years of work experience with a Bachelor’s Degree in marketing, business, or

communications.

• 5+ years working in content marketing, creative, or a specialty that requires

those skills.

• Experience in fintech or payments industry experience a plus, but not required.
• Proficiency in content management systems and SEO tools.
• Proficiency in digital analytics (GA4, social platforms, event platforms)
• Experience with webinar platforms and virtual event coordination.
• Ability to distill and tailor complex information for key audiences.

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 134,900.00 to 195,750.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Read Full Description